The history of the peshtemal and the quality of Turkish cotton
The peshtemal, also known as the Turkish towel, has a history stretching back centuries, at the heart of Ottoman tradition. Originally used in hammams — Turkish baths — the peshtemal was an essential piece thanks to both its functionality and its lightness and elegance.
Unlike conventional towels, the peshtemal stands out for its flat weave, which makes it lighter, quick-drying and easy to carry. Over time, it has evolved from its traditional bathing use into a modern essential for the beach, the home and everyday life.
But what really makes the difference is Turkish cotton.
Turkey is renowned worldwide for the quality of its cotton, known for its long, strong fibers. This allows for softer, more durable and more absorbent fabrics. What's more, with every wash, Turkish cotton improves in texture, becoming even softer to the touch.
At Veraya we work with this tradition and this exceptional raw material to offer products that combine history, functionality and quality. Every peshtemal reflects not only a cultural heritage but also a commitment to carefully selected materials and responsible manufacturing processes.
Choosing a Veraya peshtemal means choosing a piece with history, designed to stay with you for years.